10 Powerful Reasons Businesses Should Use Social Media

How social media works for us and why you should use it too

As a company, we utilise social media in a variety of ways; to reach our audience, promote our products & services and engage with our community.

By following us on LinkedIn, Twitter, Instagram and liking us on Facebook, you will stay up to date with our latest product releases and promotions. Be inspired by our office, factory and education based images, along with stories to fill your imagination with how to improve your working environment.

Benefits of social media for brand building

1. Increase brand awareness

With over half of the world’s population using social media, platforms like Facebook, Instagram, LinkedIn or Twitter are a natural place to reach new and highly targeted potential customers.

2. Improve brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.

3. Humanise your brand

The ability to create real human connections is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. And social is the best place to get real!

Show how you’re embracing your brand values, how your product works in real life, and how you’re putting the interests of your employees and customers first.

Benefits of social media for growth

4. Increase website traffic

Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.

5. Generate leads

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.

Benefits of social media for content creation and distribution

6. Customer and audience engagement

Social networks allow you to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.

If you want customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand.

7. Promote products and services

Your social accounts are a critical part of your sales funnel—the process through which a new contact becomes a customer.

As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce.

8. Promote content

Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

Benefits of social media for communication

9. Keep your customers informed

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

10. Learn more about your customers

Social media generates a huge amount of data about your customers in real-time. You can use that information to make smarter business decisions.

All of the major social networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your social media marketing strategy to better speak to your real audience.

About Magiboards
Magiboards revolutionised office technology with the invention of the whiteboard in 1966. Today, Magiboards is the market leader of visual management tools and office products, supplying all sectors of businesses across the world. Our products help organise, focus, plan, and communicate with teams in all working environments. Magiboards’ employees are dedicated to making the best products on earth, and to leaving the world better than we found it.